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Each shoe features a premium leather construction

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6:46 am
July 21, 2017


stephen

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Each shoe features a premium leather construction

Adidas AG is racing ahead in the U.S. with sales growth that’s outstripping archrival Nike Inc.North America was the German company’s strongest-performing region in the first quarter, with a sales increase of 31 percent at constant currencies, followed by greater China at 30 percent, the company said Thursday. Nike’s North America revenue grew 3 percent in the three months through Feb. 28, showing that Adidas is gaining market share.Chief Executive Officer Kasper Rorsted has been doubling down on surging sales of casual sneaker lines like the Superstar, originally made popular in the 1980s by rappers Run DMC, to transform adidas superstar online into a fast-fashion business as he seeks to catch up on Nike’s home turf.

Incorporating the traditional red & gold color scheme that often accompanies Chinese New Year releases, the Year of the Rooster pack channels the spirit of the rooster through a unique material make-up and cultural details. Compromised of the following silhouettes – adidas superstar 80s, Stan Smith, Superstar Slip-On, Tubular Radial and EQT Support UltraBOOST silhouettes, each shoe features a premium leather construction, overlaid with a unique leather which has been treated to imitate the texture of features. Each sneaker is finished with an embroidered rooster graphic imitating the illustrations of a Mahjong tile along with a Mahjong tile hangtag and printed inner sockliner.

It’s fair to say this one came out of left field. Having just wrapped up a collaboration on the all-conquering NMD, adidas superstar ii has unveiled another silhouette designed in tandem with BAPE — only this time they’ve brought along fellow streetwear giant NEIGHBORHOOD for the ride.The trio has come up with a modern-day revamp of the classic Superstar silhouette, which comes reinforced with Boost and sock-fit Primeknit technology for the first time. Up top, premium suede overlays are contrasted with black details, including a serrated Three Stripes and embroidered BAPE and NEIGHBORHOOD branding, while the iconic shell-toe is cast in pure white.

adidas superstar dames is paying tribute to New York City with their latest premium take on the iconic adidas Superstar model. Rarely do we see a sneaker where the most interesting aspect comes on the hidden medial side, but that’s the case with this NYC-inspired Superstar as a map of the city’s 5 boroughs is illustrated in detail. The leather and suede navy upper is a little too on-the-nose given the Yankees signature colors, but adidas also adds other mindful touches like laces speckled with 3M reflective detailing. The adidas Superstar New York City Flagship is available right now exclusively at adidas Originals flagship locations in New York, Berlin, London, Milan, Seoul, Mexico, Paris, Moscow, and Tokyo.

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